Location: Throughout the state.
Current Sign: White on Blue and all text. Size depends on location.
The current Adopt-A-Highway markers are perfectly adequate for their purpose. I was messing around with some design ideas and came up with this design, utilizing the state's colors and adopting an "Empire State Proud" slogan to show travelers how proud we are of our fine state.
The non-standard colors will prevent motorists from thinking it's a services-oriented sign. The increased width over the current sign gives sponsors a little more room to convey their message without resorting to Series B or Series C lettering.
All caps lettering is in Series D, "Empire State Proud" is in Series E in mixed case.